Built from real experience.
ERA is led from the front. Kaz founded the group on the belief that people develop through doing. Gigi backs the Birmingham branch as its investor.

ERA was founded by Kaz on the belief that people develop through doing — through repetition, real conversations, and standing in front of customers when it counts.
Alongside Kaz, Gigi backs the Birmingham branch as its investor — bringing the capital, conviction and standards that let the team scale without cutting corners.
Across that journey we've worked with brands spanning consumer, wellness, and technology — building a deep understanding of customer acquisition in the real world.
Leads the group from the front. Sets the standard for coaching, performance, and how the team shows up every day.
Investor of the Birmingham branch. Backs the team with the capital and conviction to grow without cutting corners.
- 01Understand people.
- 02Communicate clearly.
- 03Perform under pressure.
- 04Deliver results.
The people behind ERA.

The coach on the floor.
Day in, day out — the person who sets the standard, runs the field, and develops the next wave of the team.

Leads from the front. Sets the bar for consistency and follow-through every single day.
